Martijn Daniel Nekoui

Fashion Creative Director


Achterburgwal Amsterdam

The dark blue This is Ground backpack arrived! I was so happy with it. I love all the details and extra pockets. Curating a new exhibition and searching for new talents.

Coffee & Coconut, Amsterdam

Working with Emilie on some new projects and listening to Major Lazer

Hutspot Amsterdam

Just a quick stop at Hutspot Amsterdam, where my best friend is the product and graphic designer. Hutspot sells a lot of nice brands, This is Ground would fit there perfectly – they LOVED the backpack! Brainstormed with Arjen on our own DJ-night.

The Little Mermaid, Copenhagen Denmark

Playing a tourist in Denmark – just for the weekend and everything I need is in my backpack. SIA album on repeat, it’s cold, but visiting a lot of museums and biking through Denmark is really great.

ACNE Flagship store, Denmark

Me, myself and I in the fitting room. When in Scandinavia, I MUST visit (and buy) ACNE. Still SIA on repeat.

Schiphol Airport, Amsterdam

Me and my mother on the airport. Going to Africa, Gambia for the first time and off course traveling with This is Ground. Going by plane, listening to Hurts and reading Jonathan Franzen.

Kotu Beach, Gambia, Africa

Chilling on the beach of Gambia. Reading Joris Luyendijk on the financial crisis on the beach, chilling with my mother and working of some new projects.

Hotel in Gambia, Africa

All packed for our flight home. Enjoying the last sunshine, before heading back to cloudy and cold Amsterdam, many more This is Ground backpack trips to come!